Image from the iA blog
In the end their pitch didn’t win, but they had some great ideas in there. I especially like their idea of highlighting the key words in an article in blue to make scanning stories easier. They would also use those keywords to simplify finding the same articles on the website.
In a world where newspapers are rapidly loosing ground to web based competition, ideas like these might help make the old paper media more relevant to readers who have grown used to the web.
I thought the article was an interesting read.
In this image you can just about make out the blue highlighted keywords (Images from the iA blog)