I was just looking though the stats for this blog (thanks for reading!) and noticed that one of the search queries that lead\u00a0here was:<\/p>\n
‘How can we use 2D barcodes for cinema?’<\/p><\/blockquote>\n
Seeing as I have half an hour spare I started thinking about it a little.\u00a0 There are a few obvious things I can think of…<\/p>\n
Film Posters<\/em>– Put barcodes on film posters that link people to more\u00a0information.\u00a0 Seeing as the clients are likely to be mobile phones,\u00a0trailers might be pushing it as you can’t guarantee bandwidth;\u00a0but reviews, character profiles, cast profiles, ‘making of’\u00a0features etc. would all be worthwhile.<\/p>\n
Bookings\u00a0<\/em>– Cinemas could use barcodes on\u00a0film time posters and leaflets to\u00a0link people directly to booking forms.\u00a0\u00a0 Averts in newspapers could include links to the local cinema times and bookings.<\/p>\n
Promotions <\/em>– Barcodes\u00a0could be used for promotions or competitions.\u00a0 You could put them on the back of tickets to\u00a0link people to a loyalty scheme.\u00a0 Links to competitions could be put on popcorn or pick-n-mix packets.<\/p>\n
Online Content – With\u00a0devices like the XBox and PS3 now in many homes and able to download movies and content from the web, how about using barcodes to help purchase and schedule downloads of content while away from home?\u00a0 You might be able to set your xbox to download a new\u00a0film release from an advert on the Tube.<\/p>\n
2D barcodes would seem to have hundreds of uses.\u00a0 I recently had a conversation about them at work and we thought of a few good uses in just a couple of minutes.\u00a0 One example would be Asset Management.\u00a0\u00a0Stick a barcode on the assets you need to look after so that when one of them breaks down the end user just needs to point their camera phone at it to log a call with the helpdesk.\u00a0<\/p>\n
I guess the success of the technology will depend on a standard comming to the fore and client software being pre-installed on devices by vendors and networks.\u00a0\u00a0 As useful as barcodes could be, I doubt the mass market will make an effort to download and install the software.<\/p>\n","protected":false},"excerpt":{"rendered":"
How might you use 2D barcodes? A question about using them in cinemas got me thinking about how you’d use them for marketing, promotion and online content<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,4],"tags":[231,203,234,233,232,201,235,524,523,36],"class_list":["post-292","post","type-post","status-publish","format-standard","hentry","category-tech","category-work","tag-2d-barcode","tag-2d-barcodes","tag-asset-management","tag-cinema","tag-film","tag-microsoft-tag","tag-ps3","tag-tech","tag-work","tag-xbox","entry"],"_links":{"self":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts\/292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=292"}],"version-history":[{"count":4,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions"}],"predecessor-version":[{"id":295,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts\/292\/revisions\/295"}],"wp:attachment":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}