{"id":263,"date":"2009-01-28T20:25:11","date_gmt":"2009-01-28T20:25:11","guid":{"rendered":"http:\/\/refraction.co.uk\/blog\/?p=263"},"modified":"2009-01-28T20:34:50","modified_gmt":"2009-01-28T20:34:50","slug":"rules-of-engagement-for-social-media","status":"publish","type":"post","link":"https:\/\/refraction.co.uk\/blog\/2009\/01\/28\/rules-of-engagement-for-social-media\/","title":{"rendered":"Rules of Engagement for Social Media"},"content":{"rendered":"

I spotted this a few weeks ago but forgot to post about it \u2013 fortunately a conversation at work today reminded me!<\/p>\n

The rise of social media and its use in both our social and professional lives has caused some organisations a headache over the past few years.\u00a0 Many have found it difficult to know how to react to this new form of media.\u00a0 Should they allow its use at work?\u00a0 Should they block it?\u00a0 What if someone talks about the company or it work online?\u00a0 To be fair, they\u2019re not always easy questions to answer.<\/p>\n

More enlightened companies will embrace this part of the internet – after all it\u2019s not going to just disappear \u2013 and put in place guidelines or rules to help protect the company and it\u2019s employees.\u00a0<\/p>\n

There are a few good examples of these sorts of policy around, one of the best can be found over at Edelman<\/a>.\u00a0 A few weeks ago however I stumbled across this from the US Air Force<\/a>:\u00a0<\/p>\n

\"air_force_web_posting_response_assessment\"<\/a>\u00a0<\/p>\n

Personally I think this is a good, pragmatic approach to take.\u00a0 It recognises the various characters you\u2019ll find online and provides some sensible guidance for how to evaluate the conversation and whether to respond.<\/p>\n

Having read a bit further it turns out that the USAF has some pretty lofty ambitions for its online presence, in effect preparing every airman to be an online communicator.\u00a0 Someone who can support and promote the USAF online.\u00a0 I think you\u2019d be hard pressed to find many other organisations which actively encourage their employees to promote the company \u2018brand\u2019 online.\u00a0 It\u2019s a refreshing approach.<\/p>\n

Links:
\nUSAF on Twitter<\/a>
\nAir Force Live blog<\/a>
\nYouTube Channel<\/a>
\nPodcasts<\/a><\/p>\n

Hat tip to <\/em>David Meerman Scott<\/em><\/a> who has some good info on the subject (I can\u2019t’ remember who\u2019s tweet pointed me at his site though \u2013 sorry!)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The rise of social media and its use in both our social and professional lives has caused some organisations a headache over the past few years. Many have found it difficult to know how to react to this new form of media. Should they allow its use at work? Should they block it? What if someone talks about the company or it work online? To be fair, they\u2019re not always easy questions to answer.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6,4],"tags":[219,12,35,218,526,24,220],"class_list":["post-263","post","type-post","status-publish","format-standard","hentry","category-social-media","category-tech","category-work","tag-air-force","tag-blogs","tag-enterprise","tag-policy","tag-social-media","tag-twitter","tag-usaf","entry"],"_links":{"self":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=263"}],"version-history":[{"count":3,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts\/263\/revisions"}],"predecessor-version":[{"id":268,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/posts\/263\/revisions\/268"}],"wp:attachment":[{"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refraction.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}